Delta Awareness Campaign
In 2012, a voter survey reported that 78% of California voters had never heard of the Delta. Considering the impact those voters can have on the Delta’s well-being, that needs to change.
In 2013, the Delta Protection Commission and the Delta Conservancy partnered in a two-stage effort to help raise awareness of the Delta as a historic, cultural, recreational and ecological treasure of the State. The first phase, led by the Commission, funded tourism research, identified market trends that offer opportunity to the Delta, and commissioned logos and brand standards for the Great California Delta Trail and the proposed Delta National Heritage Area.
The second phase of the Awareness Campaign, led by the Delta Conservancy, is in the process of creating a Delta-focused web presence linked to Visit California, which will provide a comprehensive overview of the Delta’s cultural, recreational, historical,ecological and agricultural tourism opportunities to potential visitors.
It’s important to note that the Commission’s Delta Heritage Area Initiative (DelHAI) efforts have resulted in the creation of a defined area, with specific boundaries, within which projects and resources are being focused to preserve the human heritage of the Delta. Regardless of the outcome of the proposed NHA legislation, this work to preserve and promote the Delta’s irreplaceable historic and cultural value will continue.
The Delta Regional Foundation
During 2015, the Commission was approached by members of the public wishing to highlight Delta As Place values. The group used input from Commission staff to create the Delta Regional Foundation, a tax-exempt 501(c)(3) community benefit corporation.
The mission of the Delta Regional Foundation is to support and promote the following, throughout the Delta:
- Cultural and historical preservation, education and events;
- Tourism and recreation operations;
- Agricultural project and programs.
The Commission is proud to partner with this committed group of Delta supporters and looks forward to a long and fruitful association with the Delta Regional Foundation. Current efforts include the Delta Leadership Program and the DeltaFOREVER art show, presented at California State University, Sacramento in March of 2016.